November is National Bread Month!

To celebrate, Beth and Bill will be pairing Simply Breads with AJ's Fine Foods and Wine Cellars!

Joining Beth and Bill in studio are Harold Back, Founder and President, Simply Bread; Jeff Yankellow, Executive Vice President and Executive Chef, Simply Bread. Cellar Master Steve Sphar from AJ's Central & Camelback will be your wine expert.

At Simply Bread™ we bake the simplest, purest, most traditional European breads. Not European style—but the real deal. Our team is led by one of the world’s gold medal champion bakers, Jeffrey Yankellow, who combines age-old baking processes, such as long fermentation, with the most sophisticated technology to precisely control his baking environment. He meticulously sources specialty suppliers to get the most wholesome and flavorful ingredients available so that each loaf is nutritionally perfect food, with a dark crust, substantial chew and an enticing acidic aftertaste.

Bottom line: we never compromise. Not with ingredients, not with nutrition, not with process, not with time. Our bread is a statement of our integrity and our respect for you, our customers, ensuring you receive the very best.

This season, enjoy our three specialty breads, available until the end of the year. Our Roasted Potato Garlic bread is a mild sourdough with a subtle potato flavor and a unique texture. Strewn throughout the loaves are pieces of fresh rosemary grown in the Simply Bread garden without any chemicals. This bread pairs nicely with roasted turkey or prime rib.


Our Orange Anise Twist, inspired by a classic French pastry from Provence, is a novel combination of orange, anise and olive oil. It’s a sumptuous treat just on its own. Or try it after dinner with a glass of sweet wine.


Special occasions deserve an out-of-the-ordinary treat … like our luscious Chocolate Baguette. Made with dark European cocoa, it’s peppered with chocolate bits and sweetened with Arizona honey. Pair it with cheese or dip it in a decadent hot chocolate fondue and you’ll please even your most demanding chocoholic.



Find our breads at all AJ’s Fine Foods, Whole Foods Markets and the Bread Bar at Simply Bread at 2117 N. 24th Street.

Pair these breads with the following wines: (which you can find at AJ's Fine Foods & Wine Cellars)

Sonoma Vineyards Merlot, paired with the chocolate baguette TAZ Pinot Noir, paired with the potato garlic
Tangent Pinot Gris, Orange Anise

Tangent Pinot Gris, $13.99 750ml.

A great alternative to Chardonnay or Sauvignon Blanc, this Pinot Gris shows flavors of tropical and stone fruits backed by a lemon zest finish.  This is a very refreshing style wine, bright fruit and acidity, making it a perfect food compliment.  Limited supplies

TAZ Pinot Noir, $24.99 750ml
on special through the holidays

A traditional style Pinot Noir from the Santa Barbara County region, the reminiscent aromas of cherry, spice and vanilla also show in the flavor.  Not overly stated but subtly integrated into the texture of the wine, balanced body and flavor make for a very satisfying Pinot Noir.

Sonoma Vineyards Merlot, $13.99750 ml

A pleasant surprise for a merlot, this wine shows deeper dark fruit aroma, densely colored appearance, with a well structured presence on the palate.  Flavorful and fun loaded with in your face fruit that will have you dreaming of wild berries and juicy plums.  Don’t be surprised if you discover melted chocolate and exotic cedar notes as you explore its soft, easygoing richness.